WASHINGTON -- A Jacobs Media and Arbitron study examining how consumers are using mobile devices will be revealed during the 2010 Radio Show held September 29 - October 1 at the Grand Hyatt Washington. Titled "Goin' Mobile," the Super Session will be held at 9:00 a.m. on September 30, and will examine how the recent explosion of mobile devices has changed the way Americans consume media.
"Jacobs Media is thrilled to present our newest ethnographic study - 'Goin' Mobile' at the 2010 Radio Show," said Fred Jacobs, president of Jacobs Media. "Thanks to our partners at Arbitron, it's a breakthrough study focused on the digital hot spot - mobile. We'll take Radio Show attendees into cars, bars, workplaces, and homes to show the pervasive impact of smartphones and their implications on the future of radio."
Bill Rose, senior vice president of marketing at Arbitron Inc., added "Nothing is more mobile than radio, and this exciting research showcases that radio is ideally suited to leverage converging and emerging mobile platforms -- and to drive even greater impact to consumers' lives."
Through a combination of reality TV and ethnographic research, "Goin' Mobile" will provide attendees with compelling information that will examine the power of mobile devices in everyday life, as well as the impact these applications have on the way Americans interact with one another. During the session, broadcasters will also have the opportunity to delve into the sociological and societal changes brought about by mobile devices, and learn how these changes will impact the future media habits of American consumers.
To learn more about the 2010 Radio Show, visit www.radioshowweb.com .
About The Radio Show
The 2010 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 29-October 1 in Washington, DC. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age.
News media interested in covering The Radio Show should contact Eva Henninger at 202-429-5481.
About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
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