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January 7, 2010
Dennis Wharton
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New TV Spot Reminds Viewers of Value of Free TV

WASHINGTON -- The National Association of Broadcasters (NAB) has produced a television spot informing viewers of discussions in Washington that could limit free, over-the-air broadcast television. The 30-second spot, produced in English and Spanish, was distributed via satellite in December and is airing on local stations across the country this month. The TV spot comes on the heels of several third-party filings submitted to the Federal Communications Commission (FCC) calling for the reallocation of broadcast spectrum for new wireless broadband devices.

"Following NAB's historic campaign to educate Americans on the benefits of the government-mandated digital TV transition, we feel it is equally important to ensure our viewers are aware of proposals in Washington now aimed at limiting free and local DTV service," said NAB Executive Vice President Dennis Wharton. "We remain committed to a dialogue with policymakers and legislators on how to best serve the needs of the American people for fast Internet access without jeopardizing digital TV's promised potential for millions of TV viewers."

The English and Spanish-language spot, provided to stations in both high-definition and standard-definition quality, can be viewed online in WMV format.

The full script of the 30 second spot reads:

"It's our connection to our community. It's our lifeline to the emergency information we need. It's a free service that provides free entertainment.

"But one day soon, it could be taken away. There's a movement among special interest groups to limit free antenna TV, and millions of Americans who depend on it would lose out.

"Always free, always local. Let's tell Congress to keep free antenna TV as part of our communications future."

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at


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