WASHINGTON, DC – NAB will distribute over 70 drunk driving prevention public service announcements (PSAs) featuring the landmark tagline "Friends Don't Let Friends Drive Drunk" to radio stations nationwide during The NAB Radio Show in Austin, TX. The campaign is a collaborative effort among NAB, Recording Artists, Actors and Athletes Against Drunk Driving (RADD: The Entertainment Industry's Voice for Road Safety), the U.S. Department of Transportation's National Highway Safety Administration (NHTSA), and the Ad Council encouraging people to intervene in order to prevent friends from driving drunk.
Designed to target 21- to 34-year-olds, the critical audience that represents over half of all alcohol-related fatalities, the PSAs feature a variety of celebrity entertainers categorized according to radio station format and the recording artists' primary genre. Available in both English and Spanish, the CD contains PSAs that can be aired year-round as well as holiday-specific PSAs.
In addition to distribution at The NAB Radio Show, CDs will be mailed to stations later this month. PSAs can also be downloaded online at www.nabspotcenter.org.
About NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. As the voice of more than 8,300 radio and
television stations, NAB advances their interests in legislative, regulatory
and public affairs. Through advocacy, education and innovation, NAB
enables broadcasters to best serve their communities, strengthen their
businesses and seize new opportunities in the digital age. Learn more
at www.nab.org.
About
RADD
RADD, The Entertainment Industry's
Voice for Road Safety, is an internationally recognized non-profit
organization that empowers celebrities and media partners to create
positive attitudes about road safety. Founded in 1986, RADD advocates
the use of designated drivers, seatbelts and safe driving through control
behind the wheel, making responsible behavior the norm. RADD's messages
are non-judgmental, hip and positive. RADD is a proud two-time recipient
of the US Department of Transportation's prestigious Public Service
Award.
About
Ad Council
The Ad Council is a private,
non-profit organization that marshals talent from the advertising and
communications industries, the facilities of the media, and the resources
of the business and non-profit communities to produce, distribute and
promote public service campaigns on behalf of non-profit organizations
and government agencies in issue areas such as improving the quality
of life for children, preventive health, education, community well-being,
environmental preservation and strengthening families.
About
NHTSA
NHTSA is the U.S. Department of
Transportation's lead agency on saving lives, preventing injuries and
reducing economic costs due to road traffic crashes, through education,
research, safety standards and enforcement activity. For more information,
visit www.StopImpairedDriving.org.
