NAB Show's New Content Theater Adds Bryan Fuller, Harry Shearer and Don Was to Line-Up

--Program to Include Stereoscopic 3-D, FX, Animation and New Media Content--

WASHINGTON, D.C. - The NAB Show today announced additional speakers and sessions for its Content Theater, a state-of-the-art digital screening room where top Hollywood filmmakers and executives reveal how they used new technologies to produce and distribute their latest releases across the four screens- film, TV, broadband and wireless.

Fresh additions to the NAB Show Content Theater line-up include industry leaders Bryan Fuller, creator, Pushing Daisies, who joins Executive Producer/Director Barry Sonnenfeld in a session dedicated to the critically acclaimed show; Harry Shearer, comedian/political satirist; Don Was, Grammy award-winning music producer and Rob Barnett, president/CEO, My Damn Channel, who will share the stage in a panel about the entertainment site My Damn Channel; as well as Evan Spiridellis, co-founder JibJab Media Inc. and Kent Nichols, co-creator AskANinja.com, two of five broadband pioneers who will look at independent online programming.

"The Content Theater will show attendees exactly how the cutting-edge technologies on the show floor translate into advancements in film, online, TV and mobile content," said Chris Brown, executive vice president of conventions and business operations at NAB. "In addition, we will welcome industry leaders from around the world to showcase their creative achievements."

The Content Theater sessions will include screenings, Q&As, panel discussion and presentations designed to educate attendees and provide insight into the creation, production and distribution of content.

Sessions to-date include:

Monday April 14 - Stereoscopic 3-D Film and Broadcast (Powered by RealD 3D)

• 3-D Primer - The ABC's of Stereoscopic 3-D Image Capture, Content and Exhibition


• Art of 3-D Filmmaking - Developing a new cinematic language using 3-D


• Case Study: "Journey to the Center of the Earth 3D" - Production and postproduction of the first live action, fiction film created in 3-D for digital 3-D release


• Case Study: "U2 3D" - Expanding the language of 3-D through innovations in sound, image capture, graphics and post

Tuesday April 15 - VFX, Animation and New Digital Workflows

• Globalizing Bollywood: Indian Animation and VFX Films Eye the Global Stage (Produced in association with AnimationXpress.com) - A look at rising Indian animation and visual effects filmmakers and the challenges they face as they eye the global stage


• Case Study: "Pushing Daisies" - Creating the tone and look for this Golden Globe-nominated series


• Character Animation: CG Technologies Meet Classic Techniques (Presented in association with the Visual Effects Society) - A look at how animators unite traditional crafts with new technologies to create great work


• Case Study: Rosencrantz and Guildenstern Are Undead - Production and Post with the RED ONE


• Case Study: "Horton Hears a Who!" - Creating a blockbuster animated film

Wednesday April 16 - Broadband, Mobile and New Ventures in Content

• Broadband Media Workflow: Hitting the Viewing Window - CTV, Canada's largest private broadcaster, discusses how to produce and distribute video content to broadband audiences--fast


• Mobilizing Entertainment - Industry pros address what it will take to carve a successful path for mobile content in the U.S.


• Complementary Angles: Turner Sports Online and on TV - How Turner Sports is using new technologies and new forms of content to provide a next generation, multi-platform experience for fans of NASCAR, the NBA, MLB and professional golf


• Trusting Talent: My Damn Channel - A look at the concept, business model and programming of this entertainment site


• Declaration of Independents: Broadband Pioneers - Internet creators showcase their work and examine whether it's possible to translate independent online programming into a profitable enterprise


• Equipment, technology and services for the Content Theater will be provided by Christie, Doremi Labs Inc., RealD 3D, Sony Electronics, Inc. and Thomson's Technicolor Services Division

The Content Theater is part of NAB Show's Content Central section located in the Central Hall of the Las Vegas Convention Center. Content Central provides a first-hand look at the convergence of content and new technologies as it relates to content commerce and mobile solutions with additional dedicated pavilions for Content Distribution and IPTV.

Note: Schedule is subject to change.

About the 2008 NAB Show
The NAB Show will take place April 11 - 17, 2008 in Las Vegas (exhibits open April 14). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.