WASHINGTON, DC – In a letter today, NAB President and CEO David K. Rehr urged electronics manufacturers and retailers to ensure digital-to-analog converter boxes are available to consumers by January 1, 2008.
Calling their availability "critical to our collective success," Rehr reinforced the importance of building and stocking converter boxes in a letter to Gary Shapiro, president and CEO of the Consumer Electronics Association and Marc Pearl, executive director of the Consumer Electronics Retailers Coalition.
Rehr said, "significant consumer confusion will result," if converter boxes are not produced and on store shelves on January 1, 2008.
To read the entire letter from Rehr, click here.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.