WASHINGTON, DC - Jim Davidson, one of the nation's leading experts on advertising issues, will identify some major threats to broadcast revenues at the Washington Insider Legislative Breakfast, sponsored by HD Radio, during The NAB Radio Show in Dallas.
The session will provide an insider's overview of attacks on specific radio advertising categories and what strategies broadcasters should use to thwart those attacks. Among the issues which will be examined are categories of products -- including pharmaceuticals and fast food -- that are threatened, how advertisers could be penalized, and how to answer critics who hold advertisers responsible for cultural problems.
As the founder of Davidson & Company of Polsinelli Shalton Welte Suelthaus, a public policy advisory firm, Davidson has helped companies and business associations define and achieve their goals in the legislative and regulatory arenas of the federal government. He has worked in a diverse range of public policy areas including advertising regulation and commercial speech, appropriations, taxation, health care, telecommunications and the Internet. Davidson also writes the 'Eye on Washington' column on prescription drug advertising for DTC Perspectives Magazine, as well as a column on federal government issues for Electronic Retailer Magazine. The Washington Insider Legislative Breakfast will take place on Friday, September 22 at the Hilton Anatole Hotel.
About The NAB Radio Show
The NAB Radio Show is the largest annual convention for radio. This year's
show, Sep. 20 - 22 in Dallas, features interactive sessions, special events
and exhibits and is co-located with the R&R Convention. More information about The NAB Radio Show is available
here.
About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal
Communications Commission and the Courts. Information about NAB can be found at
www.nab.org.
###
follow me