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FOR IMMEDIATE RELEASE
April 16, 2023
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NABA Report on Hybrid Radio, Metadata and Service Providers to Be Unveiled at NAB Show

Broadcast Experts Discuss Changing Automotive Media and Entertainment Landscape

LAS VEGAS, Nev. -- NAB Show today announced that a new report from the North American Broadcasters Association (NABA) on hybrid radio, metadata and service providers will be unveiled during the Broadcast Engineering and IT Conference (BEITC) session "Broadcasters and Hybrid Radio It's All About the Metadata" on April 16 at 10 a.m. An expert panel will discuss the report, "Insights on Hybrid Radio and Metadata for Broadcasters," as well as the changing automotive media and entertainment landscape and the service providers helping broadcasters create a great media experience with metadata in the car.

Developed by the NABA Radio Committee's Hybrid Radio and Metadata Working Group, the report aims to improve radio broadcasters' awareness of hybrid radio technology and the importance of metadata usage. The document describes how audio services are changing in the automotive media and entertainment landscape; how metadata and hybrid radio are helping improve broadcast products, especially regarding the use of large, colorful dashboard displays; and how broadcasters can use hybrid radio and metadata to maintain dominance in the automotive audio landscape and keep listeners' interest.

David Layer, NAB's vice president of advanced engineering and vice chair of the NABA Radio Committee, will moderate the session. The speakers will be Jeff Detweiler, lead of the NABA Radio Committee's Hybrid Radio and Metadata Working Group and senior director of business development at Xperi; Nick Piggott, project director for RadioDNS; and Laura Ivey, director of research at Edison Research.

"Today's listeners expect a car's audio services to provide more than just great audio they also want their vehicle's dashboard to display text and image ancillary information, also known as metadata," said Layer. "We're excited to see more and more radio broadcasters heed this call, and we hope this session will encourage others to follow their lead by providing great metadata."

"This document can be an excellent tool for radio broadcasters to learn more about using metadata to support hybrid radio and to provide a high-quality experience for their listeners in their automobiles," says Julie McCambley, NABA Radio Committee chair. "The NABA Radio Committee is really pleased to be able to release this document during the NAB Show since collaborations between NABA and NAB continue to be fruitful and beneficial for the broadcasting community."

About NABA

NABA is a nonprofit association of the most influential broadcasting organizations in North America committed to advancing the interests of broadcasters at home and internationally and to identify and take action on technical, operational and regulatory issues affecting North American broadcasters. Both public and private network broadcasters in Canada, Mexico and the United States work together to provide a common voice for the North American broadcast community. As a member of the World Broadcasting Unions (WBU), NABA creates the opportunity for its members to share information, identify common interests and reach consensus on issues of an international nature. www.nabanet.com | @NABA_ORG

About NAB Show

NAB Show, held April 15 19, 2023 in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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