Broadcasters are focused on the future of television and are already serving more than half the country with NEXTGEN TV. As television stations continue to invest in the future of television to benefit viewers, the Federal Communications Commission (FCC) should maintain a reasonable, flexible framework for NEXTGEN TV deployment.
Here's why:
The next generation of broadcast television technology can deliver lifesaving advanced emergency alerting, stunning pictures, immersive and customizable audio and improved reception to enhance viewers' experience.
In 2017, the FCC voted to allow broadcasters to use the NEXTGEN TV standard on a voluntary basis.
In 2023, the FCC announced the creation of the Future of TV Initiative, a public-private initiative that will consist of stakeholders from broadcasting, the consumer electronics industry, and public interest and consumer groups, to generate a road map for the NEXTGEN TV transition.
The bottom line:
As broadcasters move to unleash the next generation of free broadcast television service, Congress and the FCC should continue supporting its quick rollout and enable stations to provide the absolute best services for broadcast viewers.
To learn more about the next generation of television, visit nab.org/NextGen.