Getting started is not as difficult as you might think. Here are five simple steps for engaging with your legislators.
Make sure you know which congressional districts are touched by your station signal. (Email NABMarketing@nab.org if you’re not sure).
Ensure every member of Congress your station reaches receives your press releases (NAB can help you find contact information for press secretaries and district directors).
Ensure you follow every member of Congress your station reaches on Twitter, Facebook and Instagram. Urge your legislators to follow your station in return to keep abreast of local station activities. Use these platforms to communicate with them on important local initiatives. Click here to access tips for communicating with legislators through social media.
Send a quarterly email letting members of Congress know about your stations’ efforts in these main categories:
Lifesaving role in times of crisis
Economic impact (jobs you provide and small business you aid through advertising)
Innovations to better serve your audience (including apps, social and online)
Give your members of Congress the opportunity to reach their constituents by hosting a virtual town hall.
Download and print out a checklist to help you stay in touch with your legislators.