In early 2017, NAB commissioned a project designed to help radio broadcasters better understand the way broadcast radio stations are displayed on automobile dashboards. This project was designed to analyze the current state of broadcast station dashboard identification and then develop a best practices guide that radio companies can adopt. The goal is for broadcast radio to embrace a more unified display style that will achieve a positive, consistent user experience for drivers and passengers. To accomplish this, the industry will need a high level of collaboration between management/ownership, programmers, digital managers and engineers.
Two important documents from the project were released at the 2017 Radio Show and are now available for downloading here: