Some say changing local TV and radio rules will lead to stations having too much influence over consumers. But like the rules that were written in the days of boom boxes and three television channels, these concerns are outdated. Local stations want to give consumers the best local news - free from spin and misinformation - and access to live sports, but they must be able to compete.
From TikTok to Prime to Spotify, Americans have more choices than ever. No one entity – especially local TV and radio stations – has the ability to be a dominating voice. In fact, YouTube now accounts for a tenth of all the TV that Americans watch, more so than any other streaming service or channel.
When local TV and radio stations are allowed to innovate, grow and compete, there is more choice and variety for consumers and they get to keep the local news and sports they rely on.