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ATSC
Mobile DTV Receiver Now Available in USB Format
The development
of the ATSC Mobile DTV Standard and the testing of this new service
now underway has been an exciting and important development within
the local television industry. A new receiver product is now available
which can enable ATSC Mobile DTV on a computer.
Consumer electronics
manufacturer Coby Electronics Corporation (COBY, Lake Success,
N.Y., www.cobyusa.com) is
now selling a USB flash drive-sized Mobile DTV receiver, the DTV111
(see picture at right). This receiver will work with computers
using a Microsoft Windows operating system (XP, Vista, or Windows
7) with at least 1 Gbyte of system RAM.
In addition
to the small, telescoping antenna shown in the picture, the DTV111
is also shipped with a longer, external monopole antenna which
connects to the USB receiver with a coaxial cable (also included).
Some other features and specifications of the DTV111 include the
following:
Video
decoding: H.264/AVC, frame size 416x240 pixels
Audio
decoding:
HE AAC+v2, sampling range 24/48 kHz, stereo/mono
Power
consumption: under 140 mA, average 80 mA in power saving mode
Antenna
connector:
AMB type, 50 ohm impedance
Time shift:
when enabled, can pause, rewind or fast forward live TV or audio
broadcasts. Maximum record time for time shift is 60 minutes.
Reserve
recording: receiver can be set to record multiple future programs
(but only one program may be recorded at a time).
Other
features: screen capture, sleep timer, file playback (.mp4
files), software updates may be available from COBY in the future.
Additional
information about the COBY DTV111 is available on the COBY Web
site at www.cobyusa.com/?p=prod&prod_num_id=478&pcat_id=1012.
In addition to detailed information on the DTV111, COBY has
published a listing of local TV stations which are currently
offering Mobile DTV service or may be in the near future (see
www.cobyusa.com/files/general_docs/1012/MDTV_broadvasting_coverage.pdf).
The DTV111 is available for purchase on the Internet for about
$80 from a number of online vendors including Amazon.com (see
www.amazon.com/Coby-TV-Receiver-DTV111-Black/dp/B003TJVP80).
TVB
Releases Mobile DTV Advertising Study
On November
8, TVB released a report titled Project Roadblock: Mobile
Advertising Case Study. This case study focuses on the findings
of the Project Roadblock: Mobile Advertising Test that was conducted
as part of the Open Mobile Video Coalition (OMVC) Mobile DTV
Consumer Showcase currently taking place in Washington, D.C.
The Showcase is designed to demonstrate the utility of mobile
digital television. There are approximately 375 consumers and
nine broadcast stations participating in the Showcase. Each
consumer participant was given an enhanced mobile device able
to receive and play the mobile DTV signals.
The OMVC
together with TVB and the Ad Council planned and executed the
3-week Project Roadblock: Mobile Campaign that was based on
the longstanding local TV "Project Roadblock" PSA
campaign designed to raise awareness of the dangers of drunk
driving (see: www.tvb.org/projectroadblock/Project_Roadblock_VIEW.asp).
The mobile campaign included three advertising elements: 30-second
spots, interstitial billboards that appeared during channel
changes and interactive banner ads that appeared on the mobile
DTV channel guide. One hundred forty seven consumers participated
in the case study which showed that the recall of drunk driving
advertising increased significantly as a result of mobile DTV
viewing. A copy of the case study report as well as other information
about the Showcase is available on OMVC's Web site: http://www.openmobilevideo.com/
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