The National Association of Broadcasters, Radio Advertising Bureau and HD Digital Radio Alliance announced last week the launch of a new, expanded Radio Heard Here Web site, designed to engage and excite listeners, advertisers and radio insiders. This new consumer site provides a broad range of content aimed at engaging radio enthusiasts in an interesting, interactive and entertaining manner.

Now listeners, advertisers and you - radio's insiders - can access lists of the latest chart-topping music, information about radio, its history and its musical genres, audio and video content relating to radio, examples of how radio gives back to local communities, and much, much more.

Several new tools - including a Radio Heard Here Media Kit, Insider's Guide and accompanying PowerPoint - were also launched earlier this month for radio insiders. You can use these tools in everyday communication with advertisers, clients and listeners to help spread the good news about radio.

With these tools, you can:

• Include a Radio Heard Here logo on station Web sites linking to the campaign Web site at www.radioheardhere.com. Download the logo by visiting campaign.radioheardhere.com.
• Print t-shirts, bumper stickers and other promotional items with the Radio Heard Here logo and distribute them at events.
• Add the Radio Heard Here logo to billboards, print ads, radio remote vans and email signatures.
• Send a link to the Radio Heard Here Web site to staff, colleagues and clients.
• Use content from the Radio Heard Here Insider's Guide Powerpoint in sales presentations.
• Discuss Radio Heard Here in internal staff meetings.

It is the hope of NAB, RAB and the HD Digital Radio Alliance that armed with the facts, tools and good news about radio, you will join in this unprecedented campaign to reinvigorate this great business and secure the successful future we can achieve together. If you have questions or would like to request additional copies of these tools, call 1-877-857-6854 or contact us at support@radioheardhere.com.