NAB has launched an election preparedness initiative designed to help broadcasters navigate the complexities of the 2024 election cycle. This initiative includes three core elements:
Virtual Learning Event: Join NAB and the Radio Television Digital News Association (RTDNA) on Monday, September 9, for a free online session to equip broadcasters with strategies for building trust with their audiences and combatting disinformation during the 2024 election season. Learn more and RSVP here.
Digital Resources: NAB's Election Toolkit highlights voter engagement strategies, trust-building with audiences, field safety and best practices from leading broadcasters. NAB’s Hispanic GOTV Toolkit provides targeted resources aimed at increasing voter participation and engagement within the Hispanic community.
Election Coverage Summit at NAB Show New York: Navigate the complex media landscape throughout the election season with the all-new Election Coverage Summit on October 10 at NAB Show New York. Gain insights and tools on how to:
🤝 Maintain audience trust
🧩 Use generative AI responsibly while combating misinformation
📖 Log into your MyNAB account to purchase your Political Broadcasting Handbook online today - $99 for nonmembers and $49 for members. This handbook addresses a station’s obligations during the entire political broadcasting season including:
Determining whether a candidate is entitled to reasonable access or equal opportunities
Calculating rates for political ads
The proper sponsor identification of ads
Record-keeping requirements for both candidate and noncandidate ads
Why it matters: Although the FCC’s basic political broadcasting rules have not changed significantly in several decades, the situations and circumstances in which stations must apply political broadcasting rules, such as online advertising, have evolved in recent years. Make sure your station is prepared this election year!
Registration is now open for the annual Workforce and Inclusion Forum, hosted in partnership with the NAB Leadership Foundation.
📅 This exclusive event will be held at NAB headquarters in Washington, D.C., on Friday, September 20, 8:30 a.m.-4:30 p.m.
Presenters this year include Sonia Aranza, global diversity and inclusion strategist and Arun Sundararajan, NYU professor, author and global expert on technology and business.
Earlier this week NAB President and CEO Curtis LeGeyt attended the National Alliance of State Broadcasters Associations (NASBA) Executive Committee meeting in Stillwater, Minn., where participants discussed the valuable partnership between NAB and the state broadcast associations, as well as supporting advocacy efforts at the state and federal levels.
Pictured here at KSTP-TV's broadcasting booth at the Minnesota State Fair are Chris Winkle, president and CEO, Kentucky Broadcasters Association; Allison Mazzei, president and executive director, Kansas Association of Broadcasters and secretary/treasurer, NASBA; Susan Wrons, New Mexico Broadcasters Association and administrator, NASBA; Dewey Bruce, president and CEO, Montana Broadcasters Association and past president, NASBA; Joe Johnston, director of Public Affairs, Hubbard Broadcasting; Wendy Paulson, executive director, Minnesota Broadcasters Association and president, NASBA; Sue Keenom, senior vice president, State, International and Board Relations, NAB; Jim Timm, president and executive director, Nebraska Broadcasters Association and president-elect, NASBA and Jordan Walton, executive director, Massachusetts Broadcasters Association and New Jersey Broadcasters Broadcasters Association and vice president, NASBA.
