Don’t Lose Your Antenna Viewers!

As TV stations across your market move to new frequencies, it is important to work collaboratively to help spread the word and educate antenna viewers so that they do not lose access to their local stations. Stations that are moving frequencies should reach out to other market general managers to enlist their help in spreading the word about your rescan day. This collaboration ensures our industry continues to serve antenna viewers by delivering the lifesaving information broadcasters provide.

On-air and online tools including spots, talking points, sample scripts and crawls and even automated phone messaging are available at tvanswers.org/tools, along with customizable spots in English and Spanish that instruct viewers how to rescan their TVs and converter boxes.

If your station is moving, be sure to:

1. Complete this form with your exact rescan day and time so we can help spread the word to your viewers. We will use this information to ensure our rescan database is accurate and send messages to viewers who have signed up through our website to remind them when to rescan their TVs.
2. Review this checklist of activities to ensure you are meeting Federal Communications Commission (FCC) education requirements and aware of best practices recommended by NAB.
3. Alert your cable and satellite partners to your rescan day and time. This is required by the FCC 90 days in advance of your rescan day. You should also coordinate with stations in your market as soon as your rescan day is known.
4. Customize these pre-produced spots with your rescan day and time and start alerting viewers that changes are coming.
5. Don't forget to post your rescan day and time on your website and social media channels - this will reduce the number of calls coming into your station.
6. If your rescan day should change for any reason, alert NAB immediately by emailing NABMarketing@nab.org.

We are committed to providing you with all the information you need to prepare and respond to your viewers. Do not hesitate to contact us with any questions at NABMarketing@nab.org.