|
With a little more than two weeks before the end of Phase 5 and over 120 stations scheduled to change frequencies between now and September 6, 2019, does your Creative Services team know about the tools and resources available to educate your viewers?
Visit TVAnswers.org/tools for on-air and online tools, including talking points, sample scripts, automated phone messaging, suggested social media posts, social media graphics and customizable spots that instruct viewers how to rescan their TVs or converter boxes.
We can help you spread the word about your #RescanDay! Let us know the date and time you'll be moving frequencies by emailing NABMarketing@nab.org.
Low Power Stations Elegible for Repack Reimbursement |
On August 15, the Federal Communications Commission (FCC) opened a 60-day filing window and announced procedures for low-power television, television translator and FM broadcast stations to receive reimbursement from the TV Broadcaster Relocation Fund for costs incurred as a result of the post-incentive auction broadcast transition.
Eligible stations must submit an initial cost estimate on FCC Form 2100, Schedule 399 (Reimbursement Form) by 11:59 p.m. on October 15, 2019 to ensure the timely and accurate initial allocation of available funds. There is no fee for filing this form and the estimate can be revised (up or down) as costs become known.
For more information about the Reimbursement Form and the process for filing, click here.
You can also catch a webinar on Wednesday, August 28, 11 a.m.-12 p.m., hosted by the FCC Incentive Auction Task Force and the Media Bureau that will outline procedures for repack reimbursement. Click here for more information on how to join the webinar.
Are You Broadcasting at a Lower Power? |
Several stations are reporting the need to transition to a lower power while tower work is being completed before, during or after their transitions, impacting some viewers. We’ve recently seen an uptick in viewer questions and concern in areas where stations are temporarily broadcasting at a lower power.
Are you broadcasting at a lower power or planning to once you complete your transition? Let us know at NABMarketing@nab.org so we can help keep your viewers informed. Also, don't forget to let your regional coordinator at the FCC know about any potential issues with your transition.
Summer Is Here, Your Viewers Might Not Be! |
The dog days of summer are here, and many viewers are taking advantage of school breaks to take a much-needed vacation. If your station is transitioning during Phase 5 of the repack, remember that some viewers may miss your rescan messages while they are away from home.
Keep the ball rolling! Remember to keep resources accessible on your website homepage a few weeks past your Rescan Day, prepare for an influx of viewer questions after your transition and post updates on your social media pages. Visit TVAnswers.org/tools for resources and more information.
Working together, we can ensure viewers don't lose access to their local broadcasters!
Encourage Your Viewers to "Help A Friend" |
Rescanning an antenna may be a simple process for most viewers, but elderly and less tech-savvy viewers may need extra help. A lack of access to digital resources or social media may mean that your message isn’t reaching your most at-risk viewers.
Don’t forget to encourage your viewers to help friends, neighbors and family rescan as part of your standard messaging. For tips and inspiration check out these samples from other stations on TVAnswers.org or contact us for more ideas at NABMarketing@nab.org.
Working Together to Spread the Word |
As over-the-air viewers across your market experience changes to their TV channels, it is important to work with other stations in your market to help spread the word and educate viewers. We encourage you to reach out to general managers at other stations to inform your community about your Rescan Day, as well to inform your own viewers about other station moves in your area. This collaboration ensures our industry continues to serve every local community by delivering the lifesaving information broadcasters provide.
You can find viewer education tools like spots, messaging and scripts for newscasts that can be customized by your team at TVAnswers.org/tools. If you need anything beyond these tools, don't hesitate to contact NABMarketing@nab.org.
Let's work together with stations in our market to ensure viewers don't lose access to their local broadcasters!
We encourage your feedback. If you have questions or information to share with NAB or other stations, please email us at NABMarketing@nab.org.
Click here to add your contact information to stay informed, and follow us on Facebook and Twitter for the latest updates. You can also connect with us using #PlanToRescan to share what you’re doing to inform your audiences about rescanning.
Get Viewer Education Tools at TVAnswers.org/Tools
|
