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The first five phases of the FCC’s spectrum repack are complete and approximately 500 stations have already changed frequencies. Does your creative services team know about the resources we are providing to stations to educate your viewers?
Share this newsletter with others at your station and encourage your team to visit TVAnswers.org/tools for on-air and online tools, including talking points, sample scripts, automated phone messaging, suggested social media posts, social media graphics and customizable spots that instruct viewers how to rescan their TVs or converter boxes.
Through our consumer website TVAnswers.org, we can also help you spread the word about your Rescan Day! But we must know the date and time you'll be moving frequencies. Let us know by emailing NABMarketing@nab.org.
I've Rescanned, Why Isn't It Working? |
NAB Vice President of Spectrum Policy Bob Weller sat down with the TV Answers team to help viewers understand why they still may not have reception after rescanning. From geography and topography to VHF frequencies and indoor vs. outdoor antennas, Weller answers pressing questions we’ve heard from viewers across the country.
If your viewers are having trouble understanding why they can’t pick up your station’s broadcast signal, or why they may need to make the switch from an indoor to an outdoor antenna, let us help! Click here to read Weller’s answers to viewers’ questions.
The Lost Stations of Summer |
The dog days of summer are behind us and many viewers may have returned home after their summer vacations only to find their favorite local channels missing from their TV. If your station transitioned during phase 5 of the repack, remember that some viewers may have gotten left behind and now cannot see your on-air programming. It’s time to turn to digital.
Remember to keep rescan information and resources accessible on your website homepage for several weeks after your Rescan Day, prepare for an influx of viewer questions after your initial transition date and update your social media pages periodically throughout the next month to keep your viewers posted on the change. Visit TVAnswers.org/tools for resources and more information.
Are You Broadcasting at a Lower Power? |
Many stations are reporting the need to transition to a lower power or even go off-air altogether while tower work is being completed or after their transition to meet Federal Communications Commission (FCC) mandated deadlines. Viewers are noticing. We’ve recently seen an uptick in viewer questions and concern in areas where stations are temporarily broadcasting at a lower power.
Are you broadcasting at a lower power or planning to once you complete your frequency move? Don’t forget to communicate this to viewers on your website and social media pages. You should also plan to provide contact information on your website so that viewers with questions can get help. You can also let us know so we can help keep your viewers informed. Email us at NABMarketing@nab.org. And, don’t forget to let your regional coordinator at the FCC know about any potential issues with your transition.
Encourage Your Viewers to "Help A Friend" |
Rescanning an antenna may be a simple process for most viewers, but elderly and less tech-savvy viewers may need extra help. A lack of access to digital resources or social media may mean that your message isn’t reaching your most at-risk viewers.
Don’t forget to encourage your viewers to help friends, neighbors and family rescan as part of your standard messaging. For tips and inspiration check out these samples from other stations on TVAnswers.org or contact us for more ideas at NABMarketing@nab.org.
Working Together to Spread the Word |
As over-the-air viewers across your market experience changes to their TV channels, it is important to work with other stations in your market to help spread the word and educate viewers. We encourage you to reach out to general managers at other stations to inform your community about your Rescan Day, as well to inform your own viewers about other station moves in your area. This collaboration ensures our industry continues to serve every local community by delivering the lifesaving information broadcasters provide.
You can find viewer education tools like spots, messaging and scripts for newscasts that can be customized by your team at TVAnswers.org/tools. If you need anything beyond these tools, don't hesitate to contact NABMarketing@nab.org.
Let's work together with stations in our market to ensure viewers don't lose access to their local broadcasters!
We encourage your feedback. If you have questions or information to share with NAB or other stations, please email us at NABMarketing@nab.org.
Click here to add your contact information to stay informed, and follow us on Facebook and Twitter for the latest updates. You can also connect with us using #PlanToRescan to share what you’re doing to inform your audiences about rescanning.
Get Viewer Education Tools at TVAnswers.org/Tools
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