John Clark is the Senior Vice President of Emerging Technology and Executive Director of PILOT at the National Association of Broadcasters and leads the initiative to bring together companies, organizations, and educators to advance broadcaster innovation in a multi-platform media environment. Previously, Clark was Executive Director of the Reese News Lab in the School of Media and Journalism at the University of North Carolina where he taught media innovation and entrepreneurship.

Prior to UNC, Clark was the general manager of WRAL.com, one of the nation’s most successful local news websites. At Capitol Broadcasting Company, he led the technical development of the nation’s first local television news application on mobile phones and co-created News Over Wireless.

He has earned patents for delivering geographically restricted content over the Internet and was a winner of the Knight News Challenge, UNC’s Harvey Award for commitment to innovation, and a Knight Prototype Grant.

John is a native of Townsville, N.C., and earned a B.A. in Mass Communication from Campbell University as well as an M.B.A. from Campbell University’s Lundy-Fetterman School of Business.