Mike Bair, executive vice president, Spectrum Networks, takes you behind-the scenes and details the multiplatform approach to delivering in-depth local news that Spectrum Networks delivers in markets across the country. What can local broadcasters learn? How does audience engagement factor in and what are best practices for delivering engaging, investigative journalism stories across multiple content streams at once? Listen and find out. Digital advertising is undeniably pervasive and a key component of strategic advertising programs. Bandy discusses how broadcasters are in the best position to win digital dollars in their markets, but only if they continue to evolve their current strategy and partnerships.
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