Published October 25, 2021

An Agency Executive's Take on Radio Adopting Impression-Based Selling

Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.

Listen to "An Agency Executive’s Take on Radio Adopting Impression-Based Selling" on Spreaker.
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