Sip-and-Speak
Grab a beverage and join us daily for a series of quick, intimate Q-and-A discussions with today’s most influential leaders in broadcasting.
Sunday, April 14
10-10:30 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: Get to Know NABPAC
The National Association of Broadcasters Political Action Committee (NABPAC) works to advance your interests as a broadcaster. Learn what they are focusing on next and how you can get involved.
SPEAKERS: Jennifer Flemming, Vice President, NABPAC, National Association of Broadcasters; Alyssa Niemiec, Director, NABPAC, National Association of Broadcasters
11-11:30 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: Broadcast Positioning System (BPS) - Why it Matters to Broadcasters
GPS is a ubiquitous service used by nearly everyone, but it can be improved. Learn about the threats and how television broadcasters can help augment and improve the reliability of GPS with their NextGen TV transmissions.
SPEAKER: Sam Matheny, Executive Vice President and Chief Technology Officer, National Association of Broadcasters
12-12:30 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: Innovation from Local Broadcast to Multichannel Measurement
Comscore will be joined by AWS for a fireside discussion on driving cross-platform audience insights and reach through enriching local broadcast and national audience data via a data clean room.
SPEAKERS: Joseph Delfino, Vice President, Strategy and Business Development, Comscore; Michael Newman, Director of Transformation, Graham Media Group; Chris Ziemer, Global Industry Specialist Leader | Media, Entertainment, Games, and Sports, Amazon Web Services
1-1:30 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: Interactive Sponsorship Bootcamp: Increase revenue with proven broadcast segments
Interactive Sponsorship is a new source of revenue for local stations, broadcast groups, and television shows. In this fully interactive seminar, you will go hands-on with real-world examples from major station groups and experience how they generate instant leads and sales for advertisers. You'll also learn the secret of how TV ad sales teams are already closing Interactive Sponsorship deals with advertisers nationwide.
SPEAKERS: Dan Albritton, Founder and CEO, Megaphone TV; Jamie McDonald, Chief Revenue Officer, Megaphone TV
2-2:30 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: Managing Talent the Right Way
This session explores how to best work with talent in a team setting, in a non-confrontational way, sharing real world experiences; how to deal with high-level talent in the kindest way possible; staying positive and not bringing yourself down to a lower level; and how to diffuse heated moments; as well as the most beneficial ways to motivate personalities in highly competitive situation.
SPEAKERS: Lesley Lotto, CEO/Founder, RNS; Michael McVay, President, McVay Media Consulting
3-3:30 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: Leveraging Social Media to Increase Engagement
If you aren’t continually developing your social media approach, you’re missing out. Hear from experts on how to produce a social media game plan that will positively impact engagement.
SPEAKER: Sheri Lynch, Co-founder, NOW! Media
Monday, April 15
9:15-9:55 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: Music Licensing - Broadcast Radio and TV
Janet McHugh, head of the Television Music Licensing Committee (TVMLC), and Bill Velez, head of the Radio Music License Committee (RMLC), will detail the latest in music licensing on broadcast radio and TV.
SPEAKERS: Jacob Elbin, Partner, Mayer Brown; Janet McHugh, President and CEO, TV Music Licensing Committee; Bill Velez, Executive Director, Radio Music Licensing Committee
10:30-11 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: We’re All in Sales: Bridging the Gap Between Sales and Programming
Content creators and radio sellers are partnering together to meet clients’ advertising and marketing objectives providing radio broadcasters with a competitive edge. Learn how you can create opportunities for your clients by better understanding the key factors of successful team selling including branding, negotiation, working with agencies, and above all effective communication.
SPEAKERS: Tony Coles, President, BIN: Black Information Network; Erica Farber, President/CEO, RAB
3-3:30 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: How to Change or Revitalize Your Station’s Brand
Michigan Public will walk through why they chose their rebrand strategy, the obstacles they experienced along the way and the opportunities that have come from their efforts. Whether you are going through programming and audience changes or just need to upgrade your brand to better connect with your listeners, this panel will provide strategies on how to approach that process and stay the course.
SPEAKERS: Jim Hume, Founder/Principal, Phire Group; Wendy Turner, Executive Director, Michigan Public
Tuesday, April 16
9-9:30 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: Using Sweepstakes Successfully to Grow Audience and Revenue
Sweepstakes are an extremely effective tool in generating audience and ad revenue growth – if it’s done well. If not, they can backfire and create issues for your station. Learn some best practices on how to launch sweepstakes so they are a big win for your station.
SPEAKER: Liz Crider Huff, Senior Director of Customer Success, Upland Software
10:45-11:15 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: Innovative Solutions to Expanding Limited Studio Space and Improving Workflow
Space is often an issue when designing and managing content and production workflow. How are stations with smaller studio spaces navigating this issue and remaining efficient? Hear from experts who faced this same challenge and came away with solutions you can also implement.
SPEAKER: Michael Khatcheressian, Vice President, Media Production, National Association of Broadcasters
11:30 a.m.-12 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: Emergency Disaster Preparation: How Comfortable are You With Your Plan (Do You Have One?)
Geopolitical, technological and ecological issues have all created an even greater need for stations to have a plan in case of emergency. What is your emergency plan if there’s an extreme natural or geopolitical event? Or if you are hacked? This session will walk you through the potential issues to prepare for and some strategies for what to do if disaster strikes.
SPEAKERS: John Kennedy, Senior Vice President of Technical Operations, Audacy; Alex Silverman, Director of News and Programming, KNX News 97.1 FM, Audacy
2-2:30 a.m. | TV and Radio HQ (W232)
Sip-and-Speak: What Does Noncompete Mean With Terrestrial vs. Digital Radio?
What does “non-compete” mean when it applies to talent moving from terrestrial to digital radio? There is confusion about what stations and talent should be watching out for in terms of non-compete language and strategies. Hear from our panelists on what you need to be aware of from both the company’s and talent’s points of view.
SPEAKER: Dave Pernini, Managing Partner, Wargo, French & Singer
3-3:30 p.m. | TV and Radio HQ (W232)
Sip-and-Speak: How Radio Can Embrace its Local Market Roots
When radio’s network model was disrupted in the 1950s and 1960s by the television tsunami, radio broadcasters successfully pivoted to format radio that super-served local markets. Fast-forward to today’s content-rich world of digital media, and the competition is now mega players that include Spotify, SiriusXM, and YouTube, all of whom aim their content at millions of users with no geographical borders. How can radio operators gain a competitive edge in this rapidly changing environment? Researcher/consultant Fred Jacobs takes the stage at NAB do discuss the viability of radio embracing its local markets roots. Could owning the hometown turf become radio’s “secret sauce” once again? In fact, could it help broadcast radio restore its relevance?
SPEAKER: Fred Jacobs, President and Founder, Jacobs Media Strategies
3:4-4:15 p.m. | W208-W209
Sip-and-Speak: Music Licensing for Internet Radio: Learn the Basics
What licenses are required for streaming music over the internet? How is it different from licensing AM/FM transmissions? What do you need to know before your station goes online? Join SoundExchange for a lesson in navigating the licensing landscape.
SPEAKER: Maria Bokel, Senior Analyst, Licensing and Enforcement, SoundExchange