NAB has recently unveiled a new consumer website to help stations explain the retransmission consent process to viewers. This site helps viewers understand how they get broadcast channels through their pay TV provider and showcases the great local news, weather, emergency information and entertaining shows they love on broadcast TV.

The site explains that pay TV providers must get permission from local stations to use their signal, but these companies – raking in billions in profits – would rather use local stations without compensating them, and that’s just not fair to the stations or the viewers.

The site gives viewers options – like making a one time antenna purchase to get digital broadcast channels for free or switching to another pay TV provider – to ensure they never lose their great broadcast channels.

The bottom line is, millions of Americans value their local broadcast channels, and viewers should know their options if pay TV providers won’t play fair.

As you know, the retransmission consent process continues to be a hot topic in Washington, D.C. Pay TV companies continue to press Congress and the FCC to tilt the scales in their favor.

While we continue to remind policymakers that the process is working as intended, we also must ensure that viewers understand the value of broadcast television.

We hope you will use this site to help your viewers understand the importance of broadcast television and how they can keep it. For your convenience, banner ads are available for station websites that link directly to www.KeepMyTV.org. Additionally, talking points, print ads, issue briefs and legal filings are available on this issue through the NAB member advocacy center.

The retransmission consent process works, it's fair and it benefits viewers. Don't let pay TV companies define the debate. Encourage your viewers to visit www.KeepMyTV.org or your own website for more information.