The NAB Small Market Television Exchange is the only national industry meeting for stations in DMAs 70 and above. This intense three-day gathering for is for senior managers whose primary responsibility is growing the station's bottom line – and it delivers. Recent research shows that for a travel expenditure of $1,800, the ideas from the Exchange generate an average of $84,000.

Participants will leave this year's meeting with answers and information on these topics:

• How do you move the sales team into proactive new business development?

• How do you go beyond the needs analysis to define the creative direction of the commercial or campaign?

• Get great ideas for advertising in categories such as auto, legal, home improvement, medical, furniture, vacation/tourism, health care, pharmaceutical, financial, fast food and fuel/gas.

• Why should a doctor advertise?
• What are the hottest categories within health care and are there categories that should be avoided?

• Identify the changes and trends on the horizon for the health care industry.

• Walk away with suggestions and statistics to help sales managers bring money back to local broadcast.

• Understand how mobile video and services promise to alter the media landscape.

• Understand the demographics and lifestyles of the "heavy" mobile user.
• Gather tips and pointers for launching your station's mobile efforts.
• Identify marketing niches and revenue opportunities for broadcasters.

• Could neglecting this emotional component of a business relationship result in lost revenue?

For more program and schedule details, go to www.nab.org/smallmarket.

Register today!