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An Electronic Publication of the National Association of Broadcasters
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It’s Time to #EndSTELAR
As your legislators are back home until September 8 for Congress’ district work period, don't miss the opportunity to to invite them to tour your station and talk about an important issue that impacts their constituents – the Satellite Television Extensions and Localism Act Reauthorization (STELAR). Urge your members of Congress to let STELAR expire at the end of the year to ensure all Americans have access to the most accurate and timely source of vital community information – their local TV broadcasters.
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Available for Airing: NAB Congressional PSAs Highlighting Important Issues
NAB Congressional PSAs are now available for radio and television stations via Extreme Reach. Please consider airing the PSAs as often as you have extra inventory between now and December 31, 2019.
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The Record Labels are Coming for Your Bottom Line. Act Now to Protect Local Radio
Paying more in copyright and licensing fees would be crushing to many stations. The broadcaster-supported Local Radio Freedom Act (LRFA) is the best protection against a performance tax that has long been advocated by the record labels. This bill opposes any new performance royalty on broadcast radio stations for playing music. Thanks to your help, LRFA now has 186 cosponsors in the House and 24 in the Senate, but we must keep growing these numbers. Please take action today and thank your members of Congress who are supporting this legislation or encourage them to cosponsor if they are not already. If you are planning to meet with your legislators during August, click here for tools to help educate them on this issue. Send a strong message to Congress that broadcasters oppose a performance tax.
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Don’t Lose Your Antenna Viewers!
As TV stations across your market move to new frequencies, it is important to work collaboratively to help spread the word and educate antenna viewers so that they do not lose access to their local stations. Stations that are moving frequencies should reach out to other market general managers to enlist their help in spreading the word about your rescan day. This collaboration ensures our industry continues to serve antenna viewers by delivering the lifesaving information broadcasters provide.
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 Small Market Television Exchange – September 12-14
Evolve as a Sales Leader
“After attending my first conference, I doubled my new business booked.”
What makes the Small Market Television Exchange (SMTE) a can't-miss event? Jason Hagiwara, president and general manager of KITV in Honolulu calls it “simply the best two-day sales immersion conference I attend each year.”
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The purpose of the Exchange is to help small and medium market broadcasters grow professionally as sales leaders and increase their bottom lines. With an inspirational keynote, sales strategy-driven sessions, idea-sharing opportunities and an all-new workshop to increase your productivity, SMTE attendees always walk away with the tools necessary to succeed and grow their business. Last year’s attendees walked away with $7 million in new sales ideas. Don’t leave money on the table!
Join us in Austin, Texas, on September 12-14 at the J.W. Marriott for two days of revenue-generating sessions, networking opportunities, the can't-miss SMTE party and more! Register now at nab.org/SmallMarket.
NAB Podcast Bonus: Developing Your Winning Edge
Hear from SMTE 2019 opening keynote speaker Dawnna St. Louis as she discusses her meteoric rise from homeless teen to founder and chief operating officer of a $250 million tech company. Also, discover common traits of successful business leaders and learn how to evolve into a more effective and inspired you!
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Radio Show – September 24-26
Pillsbury Session Explores New Opportunities to Compete
Don’t miss your chance to get the inside scoop on how deregulation is presenting new opportunities for radio broadcasters at Pillsbury’s Broadcast Finance 2019: Radio Unleashed - Preparing for a New Regulatory World on Tuesday, September 24. Hosted by Pillsbury Winthrop Shaw Pittman LLP, this session will feature a dynamic lineup of radio industry executives and financial experts. Register today and be sure to join us for this game-changing discussion.
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NAB Show NY – October 16-17
LaPlatney, Lawlor, McCreery, Sook to Headline TV2020
On October 16, join (from left to right) Pat LaPlatney, president and co-CEO, Gray Television, Inc.; Brian Lawlor, president, Local Media, E.W. Scripps Media Company; Patrick McCreery, president, Meredith Local Media Group and Perry Sook, president, chairman and CEO, Nexstar Media Company, who will survey the state of the TV broadcast business and its revenue growth opportunities at TVNewsCheck’s fourth annual TV2020: Monetizing the Future. Save $100 using code TV01 for this exclusive access.
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Technology Internship Grants Return for 2020
There is a growing need to attract the next generation of technical talent to broadcasting. Internships provide an ideal solution for stations looking to find the next generation of engineers and technologists, but budgetary constraints can make these programs difficult to implement.
To combat this, last year PILOT and the NAB Leadership Foundation (NABLF) started the Technology Internship Grant. In this blog post, Skip Pizzi tells you all you need to know to apply by the August 16 deadline.
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Rethinking TV Advertising with Next Gen TV – August 21, 2 p.m.
The advertising community is starting to become aware of the potential of Next Generation TV using the ATSC 3.0 standard. But so far, much of the discussion has been quite high level. In this fast-paced webcast we begin to dig a little deeper into what broadcasters, ad-tech, marketers and agencies are expecting to see and how this new paradigm can drive value and revenue growth to the sector. Free for NAB members; $99 for non-members.
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Media Sales Applications Opening Soon!
The redesigned Media Sales Academy provides students with the tools and resources necessary to kickstart a career at any radio or television station. Whether students are looking to enter a small, medium or large market, this year-long program focuses on the key areas that will set students up for ultimate success. From building a competitive edge to identifying a mentor, and from understanding corporate fundamentals to solidifying a sales pitch, this year-long fellowship program offers students the unique opportunity to gain skills outside the classroom and ultimately land their dream media job.
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