Published May 12, 2022

Unlocking the Future of Local OTT Advertising: And How to Monetize It

Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming & Senior Vice President, NBC Spot ON, discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.