NAB CRYSTAL RADIO AWARD PRESENTED TO WDRV-FM LAS
VEGAS -- WDRV-FM Chicago today was awarded the National Association of
Broadcasters Crystal Radio Award. Since 1987, the NAB Crystal Radio Awards
have recognized radio stations for their outstanding year-round commitment
to community service. Ten
winners were chosen from among 50
finalists. Recipients were recognized at today's NAB Show Radio Luncheon. WDRV-FM
provided this description of its accomplishments in 2007: "Do
good, do well, have fun
it's an important motto from Bonneville
CEO Bruce Reese that reminds us at WDRV-FM of the ingredients vital to
our success. Giving back to the community is central to our mission, doing
well fiscally is at the heart of radio's survival and having fun engages
our audience to help us do more. In 2007, WDRV took our platform of community
service to new levels; creating events to attract those that might not
otherwise get involved. Through our embracing of the Signature Chefs Auction
to the creation of The Drive's 'Ride for Dreams' motorcycle rally, our
'Get Green' initiative and our 'Rock Art Show,' WDRV provided new opportunities
for listeners to make a difference and have fun. Our day-to-day community
service remained strong in 2007, with over 6,200 minutes of public service
programming and nearly 2,300 minutes in PSAs helping local charities raise
$5.2 million. The station's small, but mighty, staff confirmed the Bonneville
culture, donating 1,500 hours and nearly $4,400 in company-matched funds
to not-for-profit organizations. With the challenges facing traditional
radio, the success of our service reminds us that the power and potential
of radio lies in community entrenchment." For
more information on WDRV's accomplishments, contact Jerry Schnacke at The NAB
Radio Luncheon, sponsored by ASCAP, featured a keynote address by Robert
Pittman, MTV co-founder and former Co-COO of AOL Time Warner. During
the luncheon, Larry
Lujack, legendary Chicago radio personality, was inducted into the
NAB Broadcasting Hall of Fame and
WUSL-FM
Philadelphia was given the NAB Crystal Heritage
Award for long-term commitment to community service. About
the 2008 NAB Show About
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