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2020 Celebration of Service to America Awards Reached Audience of 7.5 Million, NABLF to Repeat Televised Event in 2021
-- A total of 617 television stations, representing 36 broadcast groups, aired the one-hour program in 210 markets --
Washington, D.C. -- Following the success of the 2020 Celebration of Service to America Awards, which aired nationwide in August and September, the National Association of Broadcasters (NAB) Leadership Foundation announced it will once again professionally produce the event for television and make it available for stations to air next summer.
In lieu of the live event traditionally held each June in Washington, D.C., the pre-recorded one-hour program features celebrity guests and members of Congress honoring local radio and television stations from across the country for their exceptional community service.
According to Nielsen, the 2020 program reached an audience of more than 7.5 million people. A total of 617 stations, representing 36 broadcast groups, aired the program in 210 markets, with participation from a least one station in each of the top 10 markets.
“Congratulations to all the award winners and thank you to our partners for making the 2020 Celebration of Service to America Awards a success,” said Michelle Duke, president of the NAB Leadership Foundation. “We appreciate the generous support of stations that aired the event and look forward to once again producing and distributing our legacy event next summer.”
The National Association of Broadcasters Leadership Foundation is a non-profit organization dedicated to advancing the future of broadcasting through leadership, diversity and community service. Learn more at www.nabfoundation.org.
About Celebration of Service to America Awards
The Celebration of Service to America Awards highlight and honor the exceptional community service exhibited by local radio and television stations across the U.S. Produced by the NAB Leadership Foundation, the 2021 program will be presented as a broadcast-quality program and will be available to air by local stations in summer 2021. The entry window for the 2021 Celebration of Service to America awards will open in early 2021.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
