Making a Difference

Heroin and other opioids are ravaging communities across the country. More Americans die from drug overdoses than in car crashes, with deaths from heroin increasing 248 percent between 2010 and 2015. This trend is driven by the abuse of prescription painkillers.

Local radio and television broadcasters are uniquely positioned to increase awareness of this epidemic and provide resources to communities across the country. We are answering the call and leading this effort.

On this site, you will find resources to educate listeners and viewers on the dangers of prescription drug and heroin abuse, drive down opioid use in your community and encourage treatment.

Thank you for your efforts to help end the opioid epidemic.



Below: View examples from broadcasters across the country who are addressing this public health crisis.





Download Campaign Brochure

Campaign Brochure

Each Day, 1,756 teenagers will abuse a prescription drug for the first time.

National Association of Broadcasters Partnership for Drug Free Kids