Making a Difference

Driven by the abuse of prescription painkillers, heroin and other opioids are ravaging communities across the country. With 174 overdose fatalities occurring each day, the opioid abuse crisis kills more Americans than car crashes.

Local radio and television broadcasters are uniquely positioned to increase awareness of this epidemic and provide resources to their communities. Indeed, broadcasters across the country are running public service announcements, hosting town hall meetings, providing in depth news coverage, airing investigative reports and using their social media platforms to empower their audiences with information and support.

These efforts were renewed and intensified by a recent industry-wide campaign initiated by NAB and The Partnership for Drug-Free Kids.

Stations are encouraged to take advantage of all of the tools and resources on this site to aid the ongoing efforts to address the opioid epidemic.

Below: View examples from broadcasters across the country who are addressing this public health crisis.

Download Campaign Brochure

Campaign Brochure

Each Day, 1,756 teenagers will abuse a prescription drug for the first time.

National Association of Broadcasters Partnership for Drug Free Kids